Beauty Distribution & Brand Management

Connecting beauty brands
with global markets

From sourcing and distribution to market-specific brand management, S helps beauty brands reach new customers and grow.

Beauty Brands,
Markets, and Growth.
Global business built around brand distribution and operations

Global Presence

SeoulSION ROUTE
Hong KongHong Kong Longsen
HangzhouWhale Chain
ShenzhenTaihong Global Trading

Global Buyer Sales

SU YAN HONG KONG TRADING LIMITED

Hong Kong trading company serving cosmetics buyers in Southeast Asia, Europe and the United States.

01 / About S

Building markets and channels
for beauty brands

Team collaborating in a meeting room

S focuses on beauty brand distribution and brand management across domestic and international markets.

From supply to duty-free and retail channels to overseas buyer relationships and market-specific operations, we help brands broaden their reach and build a foundation for growth.

S / Key Figures

Approx. HKD 3BAnnual revenue

Annual revenue of approximately HKD 3 billion since 2022

76Employees

Across domestic and international operations

02 / Business

Focused on beauty distribution
and brand management

01

Beauty Brand Distribution

Brand sourcingWe identify global beauty brands and products and connect them with supply opportunities.
Channel distributionWe connect brands with duty-free, department store and retail channels.
International buyersFrom Hong Kong, we develop buyer relationships across China, Southeast Asia, Europe and the United States.
Supply operationsWe manage product supply, logistics and settlement across the distribution process.
02

Brand Management

Market strategyWe shape brand operations around each market and its customers.
Channel entryWe identify suitable online and offline channels for each brand.
Marketing operationsWe coordinate product planning, promotions and customer touchpoints.
Performance managementWe use sales data and market feedback to refine operations.
AFFILIATE

Travel Affiliate

A separate travel affiliate operates inbound visitor acquisition, tailored travel, shopping and medical tourism services.

Brands / Portfolio

Global beauty groups
and leading brands

L’Oréal Group

L’Oréal ParisLancômeYves Saint Laurent BeautéGiorgio Armani BeautyPrada BeautyKiehl’sAesopBiothermHelena RubinsteinLa Roche-PosayCeraVeVichyMaybelline New YorkGarnierNYX Professional MakeupKérastase

The Estée Lauder Companies

Estée LauderCliniqueLa MerM·A·CBobbi Brown CosmeticsJo Malone LondonTOM FORD BeautyLe LaboDr.Jart+The OrdinaryAvedaOriginsToo FacedKILIAN PARISSmashbox

LVMH · Perfumes & Cosmetics

Parfums Christian DiorGuerlainGivenchy ParfumsBenefit CosmeticsMake Up For EverFenty BeautyFreshMaison Francis KurkdjianKenzo ParfumsAcqua di ParmaLoewe Perfumes

Fashion

UGGMLBGentle MonsterMONCLERSAINT LAURENTPRADABALENCIAGACANADA GOOSELOEWECELINEBURBERRYLONGCHAMPFENDICOACHGUCCIMAX MARAFERRAGAMOBOTTEGA VENETA

Watches & Jewelry

QEELINCHOPARDLONGINESTISSOTOMEGAPIAGETMONTBLANCBLANCPAIN

Other beauty brands

PENHALIGON’SDIPTYQUESK-IIL’OCCITANECLARINS
03 / Why S

Execution from market entry
to brand growth

01 / SOURCING

Brand and product sourcing

We identify brands and products and develop supply opportunities by market.

02 / CHANNELS

Distribution channels

We connect duty-free, department store, retail and international buyer channels.

03 / BRAND

Brand management

We coordinate channel entry, products, promotions and sales execution.

04 / GLOBAL

International sales

From Korea, Hong Kong and China, we expand buyer relationships overseas.

04 / Partners

Partners across the customer journey

WangbijibRestaurant partner
AUREA CLINICMedical aesthetics partner
MONEY BOX Myeongdong 2Currency exchange partner
05 / Growth Journey

Expanding brands and markets

Distribution foundations

Built sourcing and distribution capabilities and expanded overseas trading networks.

Stronger operations

Strengthened logistics, supply, channel operations and customer service.

Broader connections

Expanded brand distribution and customer touchpoints through the travel affiliate.

Brand management growth

Developing market-specific brand operations and international buyer sales.

06 / Vision & Direction

A global beauty business
connecting brands and markets

Connect

Connect brands, distribution channels and international buyers.

Operate

Manage sales and marketing across markets.

Grow

Support brand growth from Asia into global markets.

Contact

Business Contact

JIMIN PARK
Beauty brand distribution · brand management